There are many ways to grow on Instagram and increase your brand visibility without the use of ads. Here are 5 tips to know more about how you can boost your organic reach without having to fork out money for ads.
Create a Posting Schedule and Stick to It
Having a consistent schedule in place lets your audience know when they can expect and anticipate new content from you. In turn, leading to increased engagement and better visibility in the Instagram algorithm. Otherwise, it’s out of sight, out of mind. You want to make sure you’re keeping your followers engaged by delivering.
There are many tools out there that can help you save time by allowing you to plan your content in advance such as Later or Buffer. As long as your Instagram is a business account, these tools can help you post automatically, provide you with analytics as well as other useful features.
Create Content That Stands Out
Create unique and interesting content. What makes your content stand out amongst the other Instagram accounts out there? How will you differentiate and provide enough value to the people to click through, like, comment, and save your content?
While it can be tempting to post images that you may find interesting, funny or beautiful, it can be easy to get carried away. Make sure your overall brand messaging and imagery are consistent and have a sense of direction. Post content that portrays your brand’s personality. Is your brand quirky or fun? Or is it friendly and warm? Make sure your captions and imagery reflect this so that you’re speaking directly to your ideal audience.
Learn How To Use Hashtags Strategically
Hashtags are a great tool for building exposure and engagement. Think of it as another way of indexing or categorizing your content on Instagram for people to find it. How will your account be found in the sea of other accounts if no hashtags are being used? It’s the most effective way for people to discover you and other similar accounts. Effective use of the right hashtag strategy will allow your content to be seen and show up on the radar of your ideal customers, helping you to increase your brand visibility.
Encourage Engagement By Asking For It
Sometimes it helps to tell people to do something you want them to do such as asking them to save your post or comment in response to your caption. That’s why a call-to-action (or CTA) needs to be implemented with every piece of content. Don’t forget to add a phrase at the end of most of your captions to encourage people to take action such as directing them to your Instagram bio and signing up for your email list or sending them to your website.
Keeping these points in mind, you’ll be able to save thousands of dollars spent on marketing ads every year. Implementing the majority of these strategies will most certainly take time and effort, but if you’re willing to stick with this strategy we promise you’ll be able to increase brand visibility and see a good return on investment.